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The View
Through The Windshield

About Cars ... and Everything Else I See
by Joe Sherlock

Greatest Hits: Model Cars

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The Decline & Fall Of A Car Industry: Once upon a time, there was a car industry in a mighty, industrialized nation.

But the business landscape was changing and once-great companies were losing strength. And market share. One firm's "previous strengths now became weaknesses. ... old machinery could only produce old-fashioned products." Its "much-vaunted distribution system ... (i.e. - dealers) ... now also proved to be a weakness."

A new competitor came from overseas, with new and improved designs - better products. This foreigner's home country nurtured creative, entrepreneurial businesses and offered a more favorable tax structure. This helped free up funds for new product development.

The new import caused the most prosperous vehicle manufacturer to suffer a 75% drop in sales. Every other established factory in the nation suffered, too. Within 15 years, "every leading brand name had either disappeared or had fallen into new ownership, mostly multinational companies. Many of the closures were inevitable, as lack of investment had rendered production plant obsolete or ranges impossibly outdated."

Is this story about Detroit, GM and the Toyota invasion?

No, it's about Great Britain and the decline and fall of the toy car industry. The facts and quotes are from an article by Rod Ward in the March 2006 issue of Model Auto Review. (It's a great little magazine to which I've subscribed since its inception in 1980. Rod is both editor and publisher.)

Meccano, the venerable maker of Dinky toy cars and trucks, was the big manufacturer encumbered with old machinery, stale designs and a vulnerable dealer network.

joe sherlock model car blog

Matchbox Toys - once a hotshot British upstart - saw its sales drop 75% after the introduction of Hot Wheels, made by U.S. toy giant, Mattel. Hot Wheels debuted in 1968 and some product was made in America, although by 1972, all production had moved to Hong Kong.

Many British toymakers moved their production to Asia but it was too late to play catch-up.

By 1983, the British toy industry had collapsed - Corgi Toys went bankrupt (and was later taken over by Mattel). Dinky went belly-up in 1981; Matchbox in 1982. In 1999, Corgi was bought by Zindart of China.

You can still buy Matchbox, Corgi and (until recently) Dinky brands of diecast cars but all are now made in China. Rod Ward laments, "The skills no longer exist in Britain, and anyone wanting to make mass market toys or models now has no choice other than to go to the Far East." (posted 3/10/2006, permalink)


Kiddie Cars: Once upon a time, it was believed that little cars helped sell big cars. Starting in the 1920s, Citroën actively assisted toy manufacturers, freely supplying technical details to toymakers and acting as a distributor, selling little cars in its dealerships. The theory was that young children would bond to the brand of auto and, as adults, would be more prone to purchase the full-size namesake. Or persuade their fathers to buy the full-size model. It was just one more way to build brand loyalty in the marketplace.

In the 1950s, it was very common to find 1/25th scale promotional models at U.S. car dealers, toy stores - even gas stations. These injection-molded plastic vehicles were fairly realistic and were available in factory colors.

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During the same time period, five-and-dime stores carried crude but recognizable 10¢ diecast Tootsietoys of popular cars.

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When I bought a new Scirocco in 1976, I purchased a few 1:43 scale models of my new car - in the same silver color as my 1:1 scale Volkswagen. These little diecast models were made by the German firm Schuco and were pretty accurate. I got mine from the VW dealer where I bought my car.

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By the late 1970s, models of American contemporary automobiles became harder to find. Maybe it was because cars had become less exciting-looking. There have always been models made of swoopy Ferraris and Corvettes but everyday cars have become less available. This is not the case in Europe, where manufacturers like Schuco, Eligor, Bburago and Minichamps introduce miniature models of Mercedes, BMW, Fiats, Opels and Seats simultaneously with full-size model intros. In Japan, Tomica manufactures models of many contemporary Japanese vehicles.

If I were in charge of an American car company, I'd command my stylists to produce cars that were soooooo cool, diecasting companies would fall all over themselves to produce them.

In 2006, Ford cut a deal with Kellogg's to pack 600,000 little Fusion models - made by Hot Wheels - in boxes of cereal. The Ford Fusion became a big seller. GM and Chrysler did nothing and went bankrupt.

Coincidence? I think not. (posted 10/13/2009, permalink)


Miniature Market: Eric Waiter Associates (also known as EWA Miniature Cars USA Inc.), a mail order and (later) internet retailer with a large offering of scale model vehicles, has closed. The Green Brook NJ firm has been around since 1982 and, at its peak, reportedly moved $3 million worth of little cars and other auto-related merchandise per year.

In recent years, online business via the firm's web site accounted for 75% of EWA's income. Besides selling 8,000 different model cars and subscriptions to many of the world's car and racing publications, Eric Waiter Associates also offered more than 3,500 automotive books. Customers included Jay Leno, Jerry Seinfeld and David Letterman. At one time, the firm reportedly had annual sales in the $3 million range.

No reason was given for the closure, although the store suffered $300,000 from storm damage in 2008. The model car business has changed greatly and as pre-boomers and boomers are getting older and downsizing, they are buying fewer models. Or have already purchased everything they want.

EWA did carry models that I couldn't find elsewhere but the firm became a last resort for me because the prices were high and, if there was a problem, the customer service was less than stellar.

1:43 scale model cars on my O-gauge train layout

In the 1980s and early 1990s, small companies were producing limited-edition, expensive models of automobiles in 1:43 scale. Described as "Hummels for guys," these handbuilt models were mostly of cars from 1935-1965. Brooklin, Western Models, SMTS and Mini-Marque - all based in England - dominated the market.

miniature automobile blog

Later, Franklin Mint and Matchbox got in the game, adding expensive little models to their line. Then the market got saturated - people had bought every model they wanted and their display cases were full. Matchbox Collectibles disappeared, Franklin Mint downsized and many of the smaller producers either closed or became shadows of their former selves.

Over the past decade, a large number of model car retailers have also shuttered their premises; EWA being the latest. (posted 3/11/2010, permalink)


Fair News: Reporting in Model Auto Review magazine, Hans-Georg Schmitt wrote about his visit to the 2011 Nuremberg International Toy Fair.

He reported that several firms are now marketing Chinese-made limited edition models made from resin. These compete with centrifugally cast white metal models, made mostly in Europe. The resin models have better detail than their white metal counterparts and cost much less - often half-the retail price of hand-cast metal ones.

Hans noted, "This material (resin) uses less expensive rubber molds than those used for diecasting. The quantity which can be produced from a mold is much smaller, but it will be enough to satisfy the shrinking collectors market. In spite of the economic advantages of this production method, no-one can be certain what will happen to the models in ten or 20 years. Will they survive?"

model auto blogGood question. In 1984, I bought an expensive handbuilt 1955 Cadillac Coupe de Ville from Zaug Models, a now-defunct Swiss model maker. Within a few years, it became severely banana-warped and was worthless.

Schmitt also reported that all is not well with firms buying models from the Chinese, even diecast examples. "Minichamps had serious problems when their main manufacturer in China collapsed and ceased to supply them. The company chosen as a replacement supplied models of such poor quality that most of them had to be returned to the makers."

"All of the firms are now finding problems with rising costs for raw materials and for manufacturing, the latter due to Chinese workers' salaries rising to more acceptable levels. Also many Chinese firms are switching from producing model cars to making real car parts in the burgeoning local auto industry. This gives them fewer manufacturing problems and more profit." (posted 3/25/2011, permalink)


the view through the windshieldDismal Diecast Direction: Things in the diecast model car business are not well.

Writing in Model Auto Review (a publication which is going to shrink from 10 issues/year to 6 issues in 2012), correspondent Hans-George Schmitt has reported that "many companies have problems with casting firms who supply them from China. ... Schuco (an old-line German toy firm) stated that their Chinese supplier had gone bankrupt and they are having problems retrieving their molds."

Editor Rod Ward added, "We have also been told that Corgi (a venerable UK producer of die cast toy vehicles) and Biante (an Australian firm offering scale model race cars) may not get shipments from China in the last three months of the year, as a Chinese casting firm has collapsed."

Ward also noted, "I hear of more closures among retail outlets and of some manufacturers reducing production quantities, whilst at the same time keeping a low profile, perhaps not wanting to draw attention to their lower level of activity."

I've noticed that a number of firms have pushed back delivery dates on new model vehicles. The model car business has changed greatly and as pre-boomers and boomers are getting older and downsizing, they are buying fewer models. Or have already purchased everything they want. In the 1980s, I used to buy over model vehicles per year. These days, it's less than a dozen.

Over the past decade, a large number of model car retailers have also shuttered their premises. Toys for Collectors' website has been down for over two weeks, possibly indicating that the firm - established in 1978 - is out of business. If so, another one has bitten the dust.

On a related note, Rod also reported that Model Auto Review sales "continue to fall ... down another 7% in the past two years, mostly due to some of our readers shuffling off to the Great Swapmeet in the Sky." (posted 12/12/2011, permalink)


the view through the windshieldScale Pioneer: David Sinclair, who owned and operated Sinclair's Auto Miniatures Inc. for nearly 50 years, has died at age 90.

Sinclair started out in the mail order business in 1963 selling imported gift items and soon began importing miniature model cars from all over the world, beginning with Rio (Italy) and Lesney products (UK). He quickly learned that a porcelain ashtray topped with a Lesney replica of an early Rolls-Royce Silver Ghost was a hugely popular item, except that customers wanted the model without the ashtray.

David Sinclair is credited with establishing the hobby in the United States and is known in the industry as "the godfather of the model car business." I bought my first 1:43 model from David in 1970.

He was also an actor in numerous theater and stage productions. In recent years, Sinclair had been selling exquisite and expensive auto replicas that were produced in very small numbers. RIP. (posted 2/2/2012, permalink)


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copyright 2006-12 - Joseph M. Sherlock - All applicable rights reserved


Disclaimer

The facts presented in this blog are based on my best guesses and my substantially faulty geezer memory. The opinions expressed herein are strictly those of the author and are protected by the U.S. Constitution. Probably.

Spelling, punctuation and syntax errors are cheerfully repaired when I find them; grudgingly fixed when you do.

If I have slandered any brands of automobiles, either expressly or inadvertently, they're most likely crap cars and deserve it. Automobile manufacturers should be aware that they always have the option of giving me free cars to try and change my mind.

If I have slandered any people or corporations in this blog, either expressly or inadvertently, they should buy me strong drinks (and an expensive meal) and try to prove to me that they're not the jerks I've portrayed them to be. If you're buying, I'm willing to listen.

Don't be shy - try a bribe. It might help.

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