Greatest Hits: Elvis Presley

January 8, 2005: Happy Birthday, Elvis! If Elvis Presley were alive today, he'd be 70 years old. And weigh 800 pounds. Or, as the ever-quotable Yogi Berra might say, "If Elvis were alive today, he'd be dead!"
Elvis didn't invent rock and roll but he spread the message across America. And the world.
Music changed greatly during the postwar era, helped by electronics, the ubiquitous reach of television and the increased monetary 'buying-power' of teenagers. The electric guitar was developed in the late 1940's by Les Paul. He and wife Mary Ford had a moderately successful singing career during the early Fifties. But Les' technology revolutionized music. The electric guitar arguably gave birth to rock and roll. It's hard to say which was the first rock and roll record - some credit Jackie Brentson's 'Rocket 88' from 1951.

It certainly had the correct elements - it was about a car - a 1950 Oldsmobile 88 with a high-compression, overhead-valve Rocket V-8 engine - and featured Ike Turner on keyboards. Others claimed that 'Shake, Rattle and Roll' (a remake of a Thirties R&B song) by Bill Haley and his Comets in 1954 was the first rock and roll song. Little Richard claimed he invented it, screaming, "I am the architect of Rock and Roll!" Still others mention Chuck Berry.
Regardless of who invented it, the credit for the mass-popularization of this new music must be given to Elvis Presley, who flew onto the scene in 1956 with the number one hit, 'Heartbreak Hotel.' For 25 of the next 37 weeks, Elvis held the absolute top of the charts with no less than seven single, million-seller hits. RCA couldn't keep up with record demand. There was demand for anything related to Elvis. In 1957 alone, over $25 million in Elvis non-record merchandise was sold.Regardless of who the inventor was, the credit for the mass-popularization of this new music must be given to Elvis Presley, who flew onto the scene in 1956 with the number one hit, 'Heartbreak Hotel. (Even now, Elvis Presley is first on Forbes's list of top-earning deceased celebrities, earning an estimated $40 million.)
Many consider Elvis' early Sun Records his best work. I'm less impressed; it seems to me that Elvis' was still trying to find his "voice" while at Sun. Elvis' best music, in my view, was his early pre-Army RCA stuff. Steve Sholes produced much of it. The most-real, most-memorable Elvis was the raw-but-talented, 1956 rocker in the loud clothes, belting out 'Heartbreak Hotel' on the Dorsey Brothers' TV show. (One of the best early Elvis songs is 'I Was The One' from recorded in February, 1956. It was Elvis' only do-wop recording. Unfortunately, the song became the B side of 'Heartbreak Hotel' and has never received its due.)

Elvis came on the scene when I was thirteen; he has become an icon for people who are my age, encompassing everything cool and vulgar of that era - giant tailfins, pink-and-black color schemes, gold-flecked boomerang-patterned Formica, turquoise appliances, sputnik lamps, etc.
While songwriters Mike Lieber and Jerry Stoller are best known for some of their work for the Coasters and other black artists, they wrote and studio-produced many of the songs for Elvis' hit records ... and his early movies - 'Loving You', 'King Creole' and 'Jailhouse Rock.' In fact, it's the royalties from Elvis' songs ('Hound Dog,' 'Don't,' 'Santa Claus Is Back In Town,' 'Love Me,' 'Treat Me Nice,' 'Trouble' and more) that have kept them in a plush lifestyle. Lieber and Stoller steadfastly refused to make split royalty-deals with Elvis' manager, Colonel Tom Parker, who demanded a 50% kickback from all songwriters. As a result, they basically stopped writing songs for Elvis (post-Army) and his musical career started downhill because the quality of song material declined.
On the occasion of Elvis' death in 1977, John Lennon quipped, "Elvis died when he went into the Army." Lennon may have been a jerk but he was right about Elvis' music. He also said, regarding rock-and-roll, "Before Elvis there was nothing." Sadly, Elvis gradually evolved into a joke - except for a few shining moments, like his '68 Comeback Special.
I never met Elvis or saw him perform in person but I've eaten at the Krispy Kreme shop right down the street from Graceland - where Elvis used to get 'em. (I bet he used to buy 100 dozen at a time. Just sent a fleet of Caddys and said, "Put 'em in the trunk, boys. Thank yew. Thank yew vurrah much.") Graceland is south of Memphis, less than a mile from the Mississippi border. The Krispy Kreme is on the same street as Graceland (Highway 51) but it's actually in Mississippi.
It's a little known fact, but there are some remarkable parallels between Elvis and Abe Lincoln:
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Abraham Lincoln
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Elvis Presley
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Born in a log cabin
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Poured Log Cabin syrup on almost all food
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Read and studied by the light of a fire |
Set his study on fire - got pissed when reading light burned out |
Liked stovepipe hats
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Liked Stovetop Stuffing
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Owned a long, black coat
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Owned a long, black Cadillac
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Wrote Gettysburg Address on the back of an envelope |
Wrote his address on the back of an envelope for the Kentucky Fried Chicken delivery guy along with a note: "15 buckets - Extra Crispy. Hurry!"
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In August of 2004, announcer Al Dvorin, who coined the phrase "Elvis has left the building" died at age 81. You gotta wonder what Al had been doing for the last 27 years! (posted 1/8/2005)

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copyright 2005-10 - Joseph M. Sherlock - All applicable rights reserved
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The facts presented in this blog are based on my best guesses and my substantially faulty geezer memory. The opinions expressed herein are strictly those of the author and are protected by the Constitution. Probably.
If I have slandered any brands of automobiles, either expressly or inadvertently, they're most likely crap cars and deserve it. Automobile manufacturers should be aware that they always have the option of giving me free cars to try and change my mind.
If I have slandered any people or corporations in this blog, either expressly or inadvertently, they should buy me strong drinks (and an expensive meal) and try to prove to me that they're not the jerks I've portrayed them to be. If you're buying, I'm willing to listen.
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