For every athlete, there's a competitor. For every nation, there's an enemy. For every political candidate, there's an opponent. And if there isn't, the press will invent one. So, in July of 1956, Motor Trend magazine carried a tag line on its cover announcing that a road test of the Continental Mark II's new competitor was to be found inside. And the test itself carried the title '1956 Facel Vega: Strong Competition For The Mark II'.
Certainly, there were some superficial similarities - a cleanly-styled coupe body, big American V8 power, luxurious interior appointments and a steep price tag. Both cars made their debut at the Paris Auto Show. Both cars began production in 1955. Both cars were virtually hand built. But there were more differences than similarities. The Facel Vega was built in France by Facel S.A., a specialist bodybuilder who supplied automobile bodies for Simca, Ford France and Panhard. It was powered by a 255 horsepower, 330 cubic inch Chrysler Hemi V-8. The engine was mated to a Chrysler Torqueflite automatic transmission or a 4 speed Pont-a-Mousson manual transmission.
The Facel was much sportier than the Mark II. It had leather front bucket seats, wire wheels and was over 3 feet shorter and 1000 pounds lighter than the Continental. Rear passengers were pretty cramped in the 103 inch wheelbase Facel. Walt Woron tested the car for Motor Trend and praised its luxury and its sports car handling. Even Road & Track liked the Facel Vega, noting that it blended "European styling with a hefty U.S. V8 and - most important - one which can wow the local peasantry in 48 states without fear of being stranded for lack of parts."
So, what happened with this Mark II 'competitor'? Not much. Despite nice reviews, a limited dealer network and some service and reliability problems caused the Facel Vega to become a mere footnote in U.S. automotive history. Because of the differences in intent - exclusive 2+2 sporty versus exclusive 5 to 6 passenger luxury - it is doubtful that most prospective purchasers of one car gave much thought to the other. Like the Mark II, the rich and famous were attracted to the Facel Vega; owners included Stirling Moss, Ava Gardner, Danny Kay, Tony Curtis, Ringo Starr and Pablo Picasso. (Noted French author Albert Camus was killed in 1960 while in a Facel Vega which hit a tree at 120 miles per hour.) Facels are relatively rare - in nine years of production, less than 1,200 V8 examples were built compared with over 3,000 Mark IIs produced in a mere two year period. In January of 1964, Facel S.A. went into liquidation. The Facel Vega was no more.
There is another attribute that the Facel Vega and the Continental Mark II share - fifty-some years later, they are still stunningly handsome cars.
Remember When: In 1956, cultural icon-to-be Elvis Presley appears on the scene with several #1 selling records. New products include Raid insecticide, Crest toothpaste and Comet cleanser. Ford Motor Company goes public, issuing stock. Midas Muffler and Burger King begin franchising. The 'Dear Abby' advice column debuts.